If you’re debating whether to start a blog for your small business then let me start by saying blogging can put a local business’s Internet Marketing on steroids. But… here’s the catch… it does require an ongoing commitment to write regularly for your blog. However, having your own blog has a number of benefits to help you increase your online presence and send targetted traffic to your web site to get more prospects and customers.
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Email marketing for a local business keeps you in front of your target audience of prospects or customers. Having an email list for a small business is a goldmine and a source of valuable leads and increased profits for your local business. But I hear complaints from business owners of unsuccessful attempts at growing their email list. And when I review their online campaigns to grow their list I’m not surprised they get poor results. It takes much more effort than a standard “join my newsletter list” offer in the top right hand corner of your home page. Here’s how to increase your subscriber rate.
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