Email marketing for a local business keeps you in front of your target audience of prospects or customers. Having an email list for a small business is a goldmine and a source of valuable leads and increased profits for your local business. But I hear complaints from business owners of unsuccessful attempts at growing their email list. And when I review their online campaigns to grow their list I’m not surprised they get poor results. It takes much more effort than a standard “join my newsletter list” offer in the top right hand corner of your home page. Here’s how to increase your subscriber rate.